International tourism increased with 52%Download press release
In 2015 the fashion outlet added 7 new brands to its portfolio and the amount of international visitors increased considerably.
The planned expansion has started and with that Batavia Stad Fashion Outlet responds to the growing demand for and from high-end brands. The grand opening of the new part of the centre is planned for the beginning of 2017.
Since the opening in 2001 Batavia Stad Fashion Outlet is a success. With over 100 stores and more then 250 brands, it offers the perfect shopping experience. In 2015 the amount of visitors increased with 3% relative to 2014 and last years turnover grew with 12%. The total Tax-Free spending by international visitors increased with 52%, the largest share coming from from China, Egypt and Israël. The Shopping Shuttle, that runs daily between Amsterdam and the outlet centre since July 2015, contributed to this growth; 90% of the passengers are international tourists. In 2015 7 new stores including Scotch & Soda, Denham and Supertrash opened their doors in Batavia Stad Fashion Outlet.
In 2015 the third expansion started since the opening of the centre. The completion is planned for spring 2017. With this expansion Batavia Stad Fashion Outlet will add 5,500m2 and 45 stores resulting in a total sales area of 31,000m2.
With the enlargement of the centre Batavia Stad Fashion Outlet wants to answer the demand for expansion from retailers and the demand from (inter-)national visitors for more brands.
“With the expansion we do not only want to provide in the need of our customers. Also the growing demand from retailers to open or expand in Batavia Stad Fashion Outlet plays an important part.”, thus Patrick Jansen, Centre Director Batavia Stad Fashion Outlet.
Not only the centre, also the opening hours will be expanded. After a previous expansion of the opening hours in 2015, they will again be extended as of the Spring holiday. With that the fashion outlet will be opened from 10.00 – 20.00h on all Saturdays, Sundays and national holidays.
About Batavia Stad Fashion Outlet
At Batavia Stad Fashion Outlet you can find many international (fashion) brands in all categories - including the luxury segment - offering 30-70% savings year round. A unique experience with over 100 stores, cafes and restaurants, where you can discover something new every day. Batavia Stad Fashion Outlet is open 7 days a week. Opening hours: Monday / Friday from 10.00-18.00 and Saturdays, Sundays and public holidays 10.00-20.00 hours. Batavia Stad Fashion Outlet is centrally located and easy to reach by car (45 min from Amsterdam) and public transport (40 minutes by train from Amsterdam Central Station to Lelystad Centrum station , 45 minutes from Schiphol Airport). The daily Shopping Shuttle runs from Amsterdam to Batavia Stad Fashion Outlet. The shuttle leaves from the Pick-Up Point in front of Park Plaza Victoria Amsterdam at 10.00h and goes back at 16.00h from the fashion outlet to Amsterdam (return ticket €15,-, for kids €7,50).