What We Do
WE CREATE UNEXPECTED AND UNFORGETTABLE SHOPPING EXPERIENCES
BRINGING ORIGINALITY AND AUTHENTICITY
Guided by a strategy we call the three R’s – remerchandising, remodelling and remarketing – we are ensuring that our premium fashion outlets are destinations which keep on attracting guests from all over the world.
Experienced and agile teams create retail destinations with so much on offer, where leading brands and discerning customers want to be – focusing on the continual transformation of each centre by carefully referencing local styles to create exciting, must-visit shopping destinations.
Retail is changing forever and we are staying one step ahead with a progressive and evolving tenant mix further complemented by a constant pipeline of high-quality pop ups, art installations and events, to keep guests engaged whilst introducing brands to new markets.
REDEFINING THE BRAND PARTNERSHIP
We know shopping. Our exceptional industry knowledge and expertise means we understand what is needed to support our brand partners and ensure our guests have the best possible shopping experience. Our dedicated, experienced and vibrant retail teams are located in each centre and at a pan-European level.
We want our brand partners to unleash their best. By providing intuitive, insightful data and proactively presenting new opportunities, we help them optimise their performance in our centres and understand how they are performing against their retail peers, which allows them to grasp opportunities and maximise potential. Many of our brand partners tell us our suite of reporting is the best in the industry.
WE SET THE STAGE, YOU STEAL THE SHOW
We pride ourselves on redefining the future for our brand relationships and contributing to our brands’ success through thoughtful and innovative marketing campaigns. We are establishing digitally enabled outlet shopping, delivering data enabled business transformation and creating incremental sales growth.
We have fast-paced, creative, innovative and dedicated marketing teams in each centre and a central group marketing team that partner with the brands to drive footfall and sales. We join forces with global brands and major industry leaders across beauty, automotive and airlines to create local and pan-European retail campaigns, host memorable shopping events and build brand immersive worlds.
We harness the best ideas from fashion, design, sustainability and innovation to create never seen before experiences and showcase high-quality products.
A valuable initiative is the highly innovative Fashion Club, one of the leading Loyalty & Engagement programmes in the industry, which provides guests with exclusive further discounts and brand partners with incremental sales and valuable guest insights.
AROUND THE WORLD
Our centres are located in some of Europe’s top destinations, and tourism is an important part of the business – with a substantial part of our guests being international visitors.
Our dedicated tourism team promotes our key services: direct shopping shuttles from/to city centres, tourist information centres, on-site tax refund and currency exchange, multilingual staff, comfortable lounges, luggage storage and seasonal tourism campaigns with global appeal.
We partner with airlines, hotels and tourism boards to work collaboratively to entice shopping tourists with a focus on leisure and MICE (meetings, incentives, conferences and exhibitions) with key agencies in the Middle East, Asia, Latin America.
Furthermore, our centres are very much part of their respective regions, carefully integrating unique local elements to ensure an authentic experience that is a must on any visitor’s itinerary.