We work with teams on the ground to help maximise sales potential

The VIA Outlets team provides strategic direction to the management of the Outlets in all key areas and ensures that business plans are implemented.

Marketing & Retail

We implement tailor-made 360┬░ marketing approach targeting aspirational domestic customers

  • Advertising & PR
  • Digital marketing
  • CRM
  • In-centre events
  • Cross-marketing events
  • Corporate and VIP programme
  • Store staff training programmes


We set up qualitative partnerships to drive tourism

  • Cross-marketing actions with key tourism partners
  • Partnerships with the airline industry
  • Selective outdoor advertising in tourism hotspots (e.g. airports, train stations, cruise ports, ...)
  • Close collaborations with leading hotels in key cities
  • Engaging with the Travel Trade
  • Collaborations with tourism offices and associations across Europe

Leasing & Investment

We create retail destinations where leading brands and discerning customers want to be

  • Focus on retail development (shopfit, refit and relocate stores) to generate improved performance, and offer an elevated customer experience.
  • Optimize stores size to improve the yield.
  • Upgrade overall in-centre experience by transforming the centre into an exciting and enjoyable must-visit shopping destination.